About the Contributor

Contributed by Derek Slayton

• Why Left-Brained Thinkers Are Becoming More Important in Marketing

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  Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance.

• This March Madness, Become a Marketing Data Management Champ

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up ...

• The Five Data Management Practices B2B Marketers Are Overlooking

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ...