About the Contributor

Contributed by Joseph Pigato

• What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer ...

• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Did you get a piece of this holiday pie, or were you left out in the cold with just a ...