Contributed by Cameron Avery
- Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen Process
Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it ...
- Results-Driven Marketing Creative in Four Steps, Part 3: The Right Medium
Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and ...
- Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept
The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the ...
- Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing
Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you ...
