About the Contributor

Contributed by Russ Somers

• Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs ...

• Are Your Marketing Videos Running Backwards?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work ...

• Instagram Video vs. Vine: Which Is the Video Marketing Champ?

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. ...