Contributed by Jim Sterne
- The Five Levels of Online Privacy and Tracking
Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website ...
- How to Measure Engagement on Twitter—and Savor the Tweet Smell of Success
If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value ...
- Usability Testing: Ask Me If I Care
Aside from server logs, clickstream tracking and a host of analytics tools, it's necessary to consider customer experience and customer ...
- Today's Top 10 Web Analytics Problems
What's most frustrating about measuring and quantifying usage on your site? Not counting common management problems, the issues here are ...
- Searching for Behavioral Clues
What people search for on your site is a gold mine of information.
- Web Metrics Versus Web Analytics
Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared ...
- 10 Steps to Measuring Web Site Success
Here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site.
- Everything You Know Is Wrong
As we get accustomed to the tools and the terminology, the prospect of tracking things online is no longer frightening. ...
- The Ultimate Web Traffic Dashboard
The most frequent question Jim's clients ask is, “What should we measure on our Web site?” The second most ...
- Don’t Count on Me
Web analytics can help every manager reach their goals by acting as a lens through which they can more clearly ...
- Highlight the Hot Spots
The value of a promotional campaign does not have to start and end with sales. Identify the "hot spots" on ...
- Let the Computer Decide
im advocates the “Try It, Measure It, Tweak It” method of Web site design. The idea is simple and can ...
- Metrics On a ‘Need to Know’ Basis
f you want to get across just how important Web metrics can be, here's what you need to explain to ...
- Calculating the Cost of Content
In our enthusiasm to measure clickthroughs, pageviews and revenues, we seldom stop to consider the cost of our Web site ...
- Ask Me If I Care: Reaching Out to Real Customers
Most companies seem to blithely ignore one set of metrics -- their customers’ feelings.
- Measuring Data: Whadda Ya Got?
Before you can decide what data you need, you have to know what you have.
- Not Everything That Can Be Counted Counts
hich data reports are actually useful to your organization? Well, it depends. It all boils down to how your company ...
- Let There Be Light
n the beginning, the IT department created the Web server and the server log. And darkness was upon the face ...
- The Feedback Loop Gap
e have the data. We have the pretty reports. But we do not have an educated team who can take ...
