Contributed by Jerry Bader
- Video Microsites—The Brand-Story Campaign Solution
Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a ...
- Your Website's Missing Ingredient
When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is ...
- Seven Words That Will Make Your Web Site Worth Viewing
What are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the ...
- Web Site Content—It's All About the Why
This focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to ...
- A Six-Step Web-Branding Blueprint for the Experience Economy
Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our ...
- What Is Advertising's Most Important Word?
What is advertising's most important word? The simple, innocuous word "like": a nondescript word that carries with it all the ...
- A Web Site Without Video Is Like...
...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, ...
- 18 Web Marketing Concepts That Make a Difference
These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking ...
- Six Reasons Why Every Brand Needs a Message (and a Messenger)
Jerry Bader doesn't drink. But if he did, he'd start with Reyka Vodka—not because it's better or worse than any ...
- Six Questions to Inspire a Successful Marketing Story
Every company has a story to tell, but how do marketers figure out the best way to tell it, in ...
- How To Create a Video Campaign Concept
If you want to be cutting edge, the way to do it is with audio and video.
- The Law of Dissatisfaction: How to Motivate Prospects (or the 7%-38%-55% Rule)
UCLA Professor Albert Mehrabian is best known for his 7%-38%-55% Rule. It states that 55% of communication is attributable to ...
- Six Steps to Give a Boring Product Some Buzz
There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind ...
- 18 Things You Need to Know About Web Marketing (but Are Afraid to Believe)
Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your ...
- The Sound of Business (Part 2)
In a world of mental clutter, information anxiety and narrow attention spans, your Web voice could become the next big ...
- The Sound of Business (Part 1)
The sound of the human voice is powerful. It connects to a prospect on a whole different level. Online, it ...
