About the Contributor

Contributed by Jenny Schade

• To Sell During a Recession, Shop a Mile in Their Shoes

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors ...

• Case Study: The Attraction Advantage—How Mexican Mangos Ripened Sales 13% in Four Months

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It's a marketer's dream. Customers are so passionate about your product they actually crave it. In fact, outside of the ...