Contributed by Guest Blogger
- Five Must-Have Traits of SEO-Friendly Content
Sce late February last year, the SEO world has been taken over by a couple of endangered species from the ...
- Why Branding Matters: Stand Out From the Rest of the Herd
In this digital age, businesses must provide outstanding service, offer intrinsic value to customers—and stand out from the crowd on ...
- What Walking Spain’s Camino de Santiago Can Teach Us About Marketing
MarketingProfs guest blogger Christine Anderson shares business lessons she learned from her walk along Spain's famous Camino de Santiago.
- Tap Into the Power of Text Messaging
MarketingProfs guest blogger Henry Cazalet shares reasons why text messaging, though often overlooked, can enhance your relationship with your customers ...
- How to Find ROI in the Multichannel Marketing Haystack
MarketingProfs guest blogger Irv Shapiro offers three suggestions to help marketers improve their ability to identify return on both online ...
- How to Deliver Your Sales Pitch, So Folks Listen
Talking can be one of the salesperson's most powerful tools. MarketingProfs guest blogger Sarika Periwal offers tips of what to ...
- 7 Reasons You Need to Love Lead Management
MarketingProfs guest blogger Sarah Goliger offers seven reasons why it's crucial to make time to craft your lead generation efforts.
- Lights, Camera, Meeting: Web-cam Tips for Your Next Video Conference
Have to video conference? Worried about being in front of the camera? MarketingProfs guest blogger Sean O'Brien offers his tips ...
- Why the 5 Pillars of Online Marketing Matter Now More than Ever
When is the last time you had a crash course in online marketing and took a hard look at the ...
- What's the Difference Between Demand Gen and Lead Management? [Whiteboard Video]
MarketingProfs blogger Carlos Hidalgo answers Lauren Carlson's question: What's the difference between demand generation & lead management in the context ...
- 5 Tips to Prove Social Media Matters
MarketingProfs guest blogger Nichole Kelly is the CEO of Full Frontal ROI Consulting and shares five vital tips for proving ...
- How To Deal With Haters on Your Facebook Fan Page
Everyone wants to be loved, so it's painful when there's a flash of hate in social media. MarketingProfs guest blogger ...
- How to Add Holiday Sparkle to Last-Minute Email Campaigns
MarketingProfs guest blogger Paul Turnbull shares tips to add a dash of sparkle to last-minute email marketing campaigns.
- Six Steps to a Nonprofit Website That Works
MarketingProfs guest blogger Scott Paley of Abstract Edge cuts through the angst & anxiety of creating a website-building process. He ...
- Meet Customer Privacy Obligations Without Sacrificing Online Tracking
MarketingProfs guest blogger Angus Glover Wilson of TagMan shares his thoughts and ideas for meeting customer privacy obligations without sacrificing ...
- Are You Building Relationships With Your Influencers? (You Should Be.)
MarketingProfs guest blogger Amanda Maksymiw of OpenView Labs discusses why you should integrate influencer marketing into your mix and gives ...
- How to Be Authentic to Your Customers
MarketingProfs guest blogger Sherry Orel of Brand Connections share four tips for letting customers know that your business is the ...
- QR Codes and Mobile Phones: 3 Marketing Blunders to Avoid
MarketingProfs guest blogger Paul Prisco gives the scoop on three common mistakes when crafting a QR code and what you ...
- How to Research Your Idea (& See If It's Any Good!)
MarketingProfs guest blogger Chris Wise shares five tricks of the trade to see if your business idea will fly with ...
- 6 Important Rules for Marketing to Europe
MarketingProfs guest blogger Yo Noguchi of Benchmark Email explains what the European Union's application of the e-Privacy directive means to ...
- Beware of the Online Scammer: 5 Tips for Showing You're Not One
In light of the R.I.P Steve Jobs scam on Facebook, MarketingProfs guest blogger Andrew Parker offers 5 tips for letting ...
- What the Starbucks Card Teaches Us About the Future of Transactions
MarketingProfs guest blogger Bob Knorpp talks about how social currency and alternative currency are growing in significance and how the ...
- What a Blockbuster Film Reveals About Changing Consumer Appetites
MarketingProfs guest blogger Duke Greenhill discusses how the blockbuster "Rise of the Planet of the Apes" capitalizes on people's ability ...
- The 6 Most Important Online Marketing Metrics Ever
MarketingProfs guest blogger Jim Sterne outlines the six most important online marketing metrics that every marketer should start using today.
- The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival
MarketingProfs guest blogger Mimi Sells attended the Oregon Shakespeare Festival and learned four valuable marketing (and customer service) lessons from ...
- Make Your Direct Mail Work Better, Stronger, Faster
MarketingProfs guest blogger Jamie Klemcke shares ideas for the best customers to target for receiving direct mail and what you ...
- Why Consistent Pricing Is Important (Especially During a Recession)
MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a ...
- Know the 6 Stages of Your Customers' Purchase Process
MarketingProfs guest blogger Gary Gebenlian shares the different stages of your customers' purchasing process so that you can better reach ...
- How to Explain Results From the Internet
MarketingProfs guest blogger Brian Whalley explains a 5-slide process for explaining to other folks in your company the results from ...
- 3 Ways to Improve Marketing & Sales Alignment
MrketingProfs guest blogger Kathy Rizzo discusses how to improve the alignment of your sales and marketing teams by jointly defining ...
- 3 Tips to Get the Baby Boomers to Love Ya
MarketingProfs guest blogger Paul Prisco discusses how to best reach the baby boomers by offering senior-friendly packaging, type sizes, and ...
- 5 Lessons Marketers Can Learn from Storage Facilities (Yes, Storage Facilities!)
MarketingProfs guest blogger Brandy Olson shares some marketing lessons taken from the storage-facility world.
- Invite Customers to a Never-Ending Talk at the Kitchen Table
MarketingProfs guest blogger Andrew Reid discusses the importance of getting direct, honest information from customers and clients face to face.
- Why Your Website Still Matters (Even With Social Media)
MarketingProfs guest blogger Sujata Ramnarayan discusses the various social media tools then explains how websites fit among them all ... ...
- The 3 Most Important Levers of Growth for Business
MarketingProfs guest blogger Gary Gebenlian shares the three most important levers of growth for business: grow the market, grow volume ...
- Thrill Your Front-Row Fans Like a Rock Star
MarketingProfs guest blogger Nehemiah "Nemo" Chu shares incredible fan-reaching tips from famed bands that can work for businesses.
- Where Is the Latino Market Going?
MarketingProfs blogger Ederick Lokpez shares some insights about marketing to the ever-evolving Latino culture.
- Keep Your Eye on These 3 Consumer Trends
MarketingProfs guest blogger Cynthia Fedor discusses 3 consumer trends businesses need to keep an eye on: integration, deeper segmentation, ...
- How to Keep Your B2B Brand Creative From Becoming Bland Creative
MrketingProfs guest blogger Terry Sylvan discusses five ideas for preventing your B2B branding from being too boring.
- Use These 3 Principles to Yield 5 Stars & Return Customers
MarketingProfs guest blogger Z Gillispie discusses how the 3 principles of paid, owned, & earned media can boost businesses with ...
- Microsoft's New adCenter Tool: Check It out Then Ignore It
MarketingProfs guest blogger Scott Spjut shares the details of Microsoft's new adCenter and discusses why most marketers should just ignore ...
- 5 Ways to Improve Your Business Cards (Remember Those?)
MarketingProfs guest blogger Tara Hornor shares tips and tricks for making the most of classic business cards.
- 5 Simple Rules for (Really) Going Green
MarketingProfs blogger Len Dreifort shares ideas for going green with your business & tips from Jacqueline Ottoman's "Green Marketing: Opportunity ...
- Make Sure You're Blogging for Cannes, Not Hollywood
MarketingProfs guest blogger Matt Krautstrunk discusses how to approach blogging from an indie-film perspective, with good stories & ideas, rather ...
- 5 Free & Easy-to-Use Listening Tools for Monitoring Social Media
MarketingProfs guest blogger Jason Miller shares links to his favorite tools for listening to online conversations about your business and ...
- 5 Ways to Successfully Market to Moms
MarketingProfs guest blogger Daniel Cassady discusses how to best reach out to one of the most influential groups in society: ...
- Likes Rival Links as Google Takes Page From Facebook
MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's ...
- The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication
MarketingProfs guest blogger C. Edward Brice of Lumension discusses Sony's handling of the security breach in PlayStations & how companies ...
- 5 Tips to Keep LinkedIn From Becoming HackedIn
MarketingProfs guest blogger Andrew Parker describes the LinkedIn security issue and gives five tips so users can prevent their LI ...
- I’m Afraid to Write this Article (And That’s the Problem)
MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by ...
- Likes, iPads & Male Pattern Balding: Target An Older Generation
MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment ...
- 5 Big Ideas for Improving Your Enterprise Marketing Management
MarketingProfs guest blogger Steve Haase of ThoughtLead shares five ideas from speakers at the M.Tech 2011 event regarding improving enterprise ...
- You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson
MarketingProfs guest blogger Gregg Lipman discusses Johnson & Johnson's current image problems and mishandling of vital information regarding their brands.
- Customer Service: Is There Anybody Out There?
MarketingProfs guest blogger Jason Miller shares vital tips for providing solid customer service.
- Give Credit Where Credit Is Due
MarketingProfs guest blogger Justin Dougherty discusses attribution and how the process of assigning credit for a conversion should reflect how ...
- Increasing Online Conversions Is as Easy as 1, 2, 3, 4, 5
MarketingProfs guest blogger Alexandre Sagala of Alsamarketing gives five tips for making the most of your site visitors & ideas ...
- 5 Quick Tactics for Supercharging Your Events Marketing
MarketingProfs guest blogger Nehemiah "Nemo" Chu of Bloomfire shares five tips for adding energy and zest to the event experience.
- What's Ahead on the Digital Landscape
MarketingProfs guest bloggers Tony Felice and Charles Wiedenhoft of Red Door Interactive summarize takeways of SXSW regarding privacy and personalization, ...
- How to Conduct Your Own Research When You're on a Shoestring Budget
MarketingProfs guest blogger Jason Miller of Zoomerang shares tips for how to conduct surveys and polls using free online resources.
- You Scratch My Virtual Back, I'll Scratch Yours
MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, ...
- Use the (Work) Force to Build Brand Awareness
MarketingProfs guest blogger Jason Miller of Zoomerang shares ideas for companies to empower their employees already using social media to ...
- Sign Here, Sign There: The 3 Biggest Concerns About E-Signatures
MarketingProfs guest blogger Jason Lemkin, CEO of EchoSign, debunks the top 3 myths of electronic signatures. Plus, he advocates contracts ...
- Repurposing Your Video Content Is as Easy as 1, 2, 3, 4
MrketingProfs guest blogger and director of Product Management for PRWeb, Jiyan Wei shares four steps for making the most of ...
- The Upside of Downtime: 3 Tips for Using Your Slow Times Wisely
MrketingProfs guest blogger Eliott Wolbrom shares three quick and easy suggestions for making the most of the inevitable downtime.
- 10 Steps to Facebook Success for Your Non-Profit Organization
MarketingProfs guest blogger John Haydon of Inbound Zombie shares the hottest 10 tips for making Facebook work best for your ...
- 8 Ways to Get Your Brand Known Around the Globe
MarketingProfs guest blogger Liz Elting, co-founder and co-CEO of Translations.com, discusses 8 ways that companies can grow interest globally for ...
- The Myth of Marketing Automation Magic
MrketingProfs guest blogger Lisa Kramer of LeadLife Solutions offers tip s for starting marketing automation without overwhelming your marketing department.
- 5 Reasons Why Clients Are Not Using Social Media
MarketingProfs guest blogger Chester Frazier shares the top reasons that his clients don't use social media ... and how this ...
- Groupon Rejects Google: What Local Businesses Need to Know
MarketingProfs guest blogger and co-founder of Postling, David Lifson shares reasons why Groupon might have rejected Google and offers tips ...
- How Niche Communities Build Brand Awareness
MarketingProfs guest blogger Julio Ricardo Varela discusses his strategy in building brand awareness by creating a niche community for Latino ...
- 7 Tips for Writing a Killer Blog Post That Actually Gets Read
MarketingProfs guest blogger John Haydon of Inbound Zombie share his seven tips for keeping blog visitors hooked when reading blog ...
- 5 Ways That Facebook Could Better Handle Privacy Concerns
A MarketingProfs guest blogger and the CEO of Appitalism.com, Simon Buckingham shares 5 ideas Facebook could use to address the ...
- Embrace CRO & Create a Better Website
MarketingProfs guest blogger, Andrew Follett (founder of ConceptFeedback) offers a 3-step plan for using conversion rate optimization to build a ...
- How to Get a Standing Ovation in 4 Easy Steps
MarketingProfs blogger Parag Prasad shares insightful tips about how to be a powerful, inspirational speaker.
- Secrets to Killer Content Management for Your Corporate Blog
MarketingProfs guest blogger Ian Greenleigh from Bazaarvoice shares tips for managing content for your corporate blog.
- Run Your Blog Like a Newspaper
MarketingProfs guest blogger Tom Diederich shares tips from his newspaper days to help companies manage successful blogs.
- Corporate Blogging Basics: Think Like a Reporter
MarketingProfs guest blogger Ted Diederich discusses the four Ws and an H for writing corporate blog posts.
