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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • How to Build a Collaborative Marketing Workflow That Works

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inefficiencies slow down your enterprise marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

  • How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

  • Win B2B Mindshare Through Strategic Influencer Partnerships

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.

  • Best Practices for Creating Video With Equipment You Already Have

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

  • Ask an Expert: Group Edition With Janet Driscoll Miller

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    You've got GA4 and SEO questions. Our guess is... you're not the only one asking the same thing. That's why we're bringing in expert Janet Driscoll Miller for a super-sized Ask an Expert session. More time for questions. More seats for you to join.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • How Indeed Uses Snowflake Data Clean Rooms to Optimize Marketing Spend

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    Struggling to accurately measure the impact of your marketing and advertising spend? To understand the cause-and-effect relationships in its marketing, Indeed started using Snowflake Data Clean Rooms. Discover how Indeed conducted experiments that preserve user privacy while maximizing transparency to increase the impact of marketing spend. Sponsored by Snowflake.

  • How to Ensure Digital Transformation Success: Take a Data-First Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.

  • Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

  • How Radio Stations Make Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.

  • Slice, Dice, and Share: A How-to on Content Repurposing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

  • 10 Common Mistakes B2B Marketers Make When Measuring TAM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

  • All Marketing Is Performance Marketing: A Full-Funnel Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

  • The Messaging Themes That Work Best in B2B Prospecting Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

  • The Future of Personalized Marketing Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.