Adam Needles : MarketingProfs Author

About the Contributor

Adam Needles

Adam Needles (Twitter: @abneedles) is Silverpop's Director of Field Marketing and B2B Marketing Evangelist. In his Atlanta-based evangelism role, he serves as a key advocate for B2B marketers — learning from, researching and analyzing the critical issues B2B marketers face; participating in dialogue at key marketing conferences and events on behalf of Silverpop; and serving as a key author of best practices documents, including those on the Demand Generation and Propelling Brands blogs, and numerous live and webinar presentations. He also leads the company's global field marketing organization and is applying Field Marketing 2.0 principles to how Silverpop goes to market. Needles has more than a dozen years as a B2B marketing executive and consultant and has advised both growth-stage companies and publicly-traded enterprises. Prior to joining Silverpop he was based in Boston as vice president of marketing for technology-industry analysis firm The 451 Group. He previously co-founded DVG Research, a market-strategy firm, and he was a key team member at Citigate Cunningham, a technology public relations firm, where his accounts included Motorola and Platinum Technology (acquired by CA, Inc.). He holds an MBA in Brand and Product Management from the University of Wisconsin at Madison and a BSFS in Science and Technology in International Affairs from Georgetown University.

Contributed by Adam Needles

Understanding How and Why B2B 'Buyers Are Liars' ... and What This Means for Demand Generation
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MarketingProfs blogger Adam Needles discusses how and why B2b buyers are liars and how this affects demand generation.
Re-casting How We Think About B2B Marketing Automation
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MarketingProfs Daily Fix blogger, Adam Needles, discusses B2B marketing automation.