About the Contributor

Contributed by Jay Lipe

• The Art of Listening: Market Research Tools That Any Company Can Use

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• The Art of Listening: Market Research Tools That Any Company Can Use

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions ...

• Keys to Branding Your Small Business

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• Keys to Branding Your Small Business

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• The 10 Commandments of Marketing

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  Marketers worth their salt must follow these commandments if they are to find the Promised Land.