Dana VanDenHeuvel : MarketingProfs Author

About the Contributor

Dana VanDenHeuvel

Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association’s Marketech Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events.

Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that enables business-to-business marketers to leverage thought leadership marketing to reach and keep customers.

When he's not blogging or speaking, you can find Dana on his bicycle on the roads around Green Bay, WI or out at the park with his dog, Lucy.

You can read more from Dana at https://www.marketingsavant.com

Contributed by Dana VanDenHeuvel

Get Clients in 2011: A Simple Marketing Plan
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Dana VanDen Heuvel offers tips, advice, and recommendations for creating a fabulous yet simple marketing plan for 2011.
7 Steps to Letting Locals Find You Online
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MarketingProfs blogger Dana VanDen Heuvel shares tips for getting your business found easily by locals.
7 Ways to Use Social Media to Boost Holiday Sales
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MarketingProfs blogger Dana VanDen Heuvel shares tips for boosting sales through social media this holiday season.
Thought Leaders Should Violate Expectations
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In Search Of Excellent Thought Leaders
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Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?
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Why Thought Leadership Marketing is NOT Just Giving Information Away
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"Won't this content that we're publishing be giving away too much to our or "Our customers are going to take ...
Segment Customers and Price Accordingly in a Downturn
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For most businesses, customer segmentation -- the act of dividing customers into similar groups for the purpose of targeting -- ...
Ram Charan Turns to Sales: Is Marketing Next?
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Ram may not (yet) be a household name in business, but he's not far from it. Consider him, "the man ...