Mark Goren : MarketingProfs Author

About the Contributor

Mark Goren

After 10 years working in marketing as a copywriter at several traditional advertising agencies, enough was enough. Fed up with writing at people, I turned my attention and creative thinking to the field of social network marketing, all so I can talk to people – and help businesses do the same.

Since going out on my own, I’ve helped launch a makeup brand at a national department store, been retained to develop, plan and brand a careers website for the Canadian trucking industry, and formed strategic partnerships with a few local agencies.

Clients I’ve worked with include: Air Canada, Air Canada Technical Services, Michelin North America (Canada) + BFGoodrich Tires, Aeroplan, Alcatel, and The Gazette (Montreal’s English language daily newspaper). My non-profit work includes an award-winning campaign for The Youville Centre (Ottawa), Home Hospice (Toronto), The Old Brewery Mission (Montreal) and The Gazette Christmas Fund.

Like so many other MP Daily Fix bloggers, I’m also particularly proud to have contributed to the groundbreaking “The Age of Conversation”, the unprecedented book project that saw over 100 bloggers contribute one-page chapters related to conversation marketing. Proceeds from the book, which launched July 16, 2007, are earmarked for Variety, the children’s charity. To date, over US$11,000 has been raised.

Many thanks to Ann for inviting me to post alongside some of the brightest minds in the biz.

Contributed by Mark Goren

Are People Who Share Better to Have Around than Subscribers?
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Let the Top Online Content Come to You
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I made a fairly big decision about how I consume online content last week. While I had always used my ...
A Real Groundswell Is Brewing in Canada over iPhone Launch
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As the July 11th launch date for the iPhone in Canada approaches, there's a real brewing up here in Canada. ...
Does Your Left Hand Know What the Right Hand Is Doing?
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In business, a consistent experience is often the key to establishing comfort among your consumers. While I'm not suggesting that ...
How to Handle Negative Comments
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Getting comments on a blog post is one of the most positive outcomes you can experience as a blogger. Comments ...
Get Your Customers to Flip for You
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