About the Contributor

Contributed by Jay Bower

• 10 Tips for Running an Effective PPC Search Campaign

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Pay-per-click (PPC) advertising is not just the marketing flavor of the week. It is a very profitable way to get ...

• Ten Ways to Increase Customer Loyalty

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Acquiring new customers is the "show biz" side of direct marketing: The budgets are much larger, and you get to ...

• Ten Ways Marketing Can Lower Cost per Lead

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Management wants more leads, but you can't get an increase in your budget. To meet their demands, you have to ...

• 10 Ways to Improve Your Conversion Rates

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  OK, you got your prospect to raise his hand and seek out further information about your product or service. Now ...

• 11 Ways to Maximize Your Agency’s Value

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. ...

• Choosing An Agency: Smaller Can Be Beautiful

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here’s the thing about the RIGHT small agency – it can get your work done, it can think big, and ...