Contributed by Drew McLellan
- Three Ways to Help Women Join the Ranks of Agency Owners
Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to ...
- Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive
If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as ...
- 3 Steps to Help Move Your DEI Goals Forward
As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling ...
- What We Can Learn from Watching 'Undercover Boss'
The show "Undercover Boss" explores what a CEO can learn from working side by side with his employees in the ...
- Is This the Year Your Business Gets Smaller?
MrketingProfs blogger Drew McLellan reminds marketers why bigger isn't always better when it comes to business.
- Is Empire Avenue evil?
MarketingProfs blogger Drew McLellan discusses the debate about Empire Avenue's value and how it can be used by brands and ...
- How Not to Rewrite Your Tagline
MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to ...
- How to Handle a Negative Comment on Your Blog
MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in ...
- Marketing Starts At Home
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- What Flag Are You Waving?
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- Dance with the One Who Brought You
I know it's not sexy. We're not tossing web 2.0 phrases around or sharing some hot, new creative aimed at ...
- How Long Will It Take?
Here's one of my worries as we continue to trudge through the murky waters of the recession. Business owners have ...
- Hey Blogger, Are You Ready for the Lawsuit?
When a journalist takes on a company, brand, individual or other entity -- they are protected by the big media ...
- Evernote Is Now Public
I've been an beta tester for the couple months or so and I have to say -- love it! I ...
- Are We Wearing Out Our Words?
I've thought of myself as a writer since I was a little kid. I can get absolutely enthralled with how ...
- Is Your Mission Empowering or Synergistic?
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- Why Do We Keep Giving Away the Milk?
I was at lunch with a peer and friend the other day, telling her a story about how a mutual ...
- Here Comes the Fruitcake!
Tis the season. (Be it Christmas, Hanukkah, or Kwanzaa. Or any combination thereof!) The gifts have started to Popcorn tins, ...
- Can We Outgrow Marketing?
I recently received an e-mail from one of my Marketing readers. I think the honest fear he expressed is one ...
- Something Must Have Gone Terribly Wrong
Here's how it plays out in many companies, state agencies and other entities today. The would-be client sends out a ...
- Do Companies Look in the Mirror Too Much?
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- Are We Taking Personal Branding a Little Too Far?
Talk about a 180-degree shift. A month ago, I wrote about a company that was bypassing their and instead, holding ...
- A Logo in a Logo = the New Logo?
Your client is a large retailer, Cooper's Pharmacopia. Among their customer group, they are very well known and established. They ...
- Should Average Joe Name Your Product?
The Super Bowl seemed like the national debut of the notion that agencies don't have all the smarts and you ...
- Blog Collaboration Gives College Grads a Gift
As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they'd need ...
- Second Opinions: Take Two Aspirin and Call Me in the Morning
I have never once had a client come to me and say, "My doctor thinks I sprained my ankle, what ...
