Contributed by Lewis Green
- Businesses Will Take Social Media to the Bank
There's lots of buzz around social media, but until now few were doing much about it in the business world, ...
- Why Social Media Fails in Today's Marketing Environment
Okay. Now that I have your attention, let me rephrase the title Why all strategies and tactics fail to maximize ...
- Why Do Businesses Choose One Consultant (or Employee) Over Another?
Alan and Paul recently wrote posts here that tackled the questions of credibility and trust. Those of us who are ...
- What Does Your Customer Look Like?
When I left the military and enrolled at the University of Florida Journalism School, I did so because the college ...
- Marketing Is a Lot Like White Socks
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those ...
- Will You Take Your Own Advice in These Tight Times?
In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for ...
- Turning Loyal Customers Into VIPs
We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place ...
- Now Is Not the Time to Hide
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- What Makes a Great Leader
Nothing happens unless leadership leads, which is very different from a leadership team that manages. Managing is yesterday's news. Great ...
- Why Outsourcing a Blog Might Be Smart
This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street "Should You Outsource ...
- Do We Want or Need Another Wikipedia?
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- A Side of Fun with That Burger, Please
My wife Kay and I own our own businesses, giving us flexibility in our work schedules. Last Friday, we went ...
- The Real ROI of Blogging
I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and ...
- How to Add 10 New Clients in the Next 12 Months
Social and Social can be effective tools for growing our businesses when they are part of our marketing mix. However, ...
- Feel the Client's Pain
We've all been there. In fact, I just visited this place of client frustration and fear a few days ago. ...
- Why Putting People First Makes Good Business Sense
No business that strategizes around making people happy by giving them a voice and a sense that they have a ...
- Do Values Matter?
As America seems to be less and less about values in the eyes of most of my boomer friends, one ...
- It's About Their Agenda, Not Mine
Last Friday, I attended the (International Management Consultants New England) ThoughtLeader Conference as both a learner and a presenter. I ...
- Doing Good in the Community Pays Dividends
There is good reason for politicians to raise values as political campaign issues. Polls show time and time again that ...
- Personal Mean-Spirited Attacks Hurt: Can They Kill?
The New York Times After Suicide, Blog Insults Are ) reported on March 5 that, "Visitors to and , two ...
- Green & Authenticity Make a Good Marriage
Recently, I had a great conversation with Patrick Byers, President & CEO, Outsource , about ethical marketing. The subject is ...
- Ruthless or Rigorous: You Decide
General Electric's Mission Statement from 1981 through 1995 under CEO Jack Welch is described this way in Welch's best-selling book, ...
- Doing Good is Good for People, the Planet and for Business
Last week, Richard Binhammer from twittered me about the launch of . Once at the site, the first thing I ...
- The Art of Listening
In addition to borrowing the oft-used title above, I am using the insights of writers and listeners much more tuned ...
- Why Do We Love to Hate Facebook?
Recently, a number of bloggers have criticized as a site that is becoming more nuisance than valuable. Those criticisms seems ...
- Happiness Matters
Happiness is the driving force behind everything Americans do. It is the key to determining their wants, needs and desires. ...
- Is This the Day the Conversation Died?
Anyone who knows anything about me knows that I love to talk. I love it most when there are a ...
- Unaffected by Bad Marketing
Because I am in the biz, I like to think that I am unaffected by marketing, particularly the advertising wing. ...
- What Happened to Storytelling and Anticipation in Advertising?
Fifty years ago, Chevy ads were the best. I know that because I still remember them, and I am not ...
- How Many Plumbers Does It Take to Fix a Leak?
Too many. If you have ever needed a plumber you know what I mean. This past week, I needed one. ...
- Virtual is Good, Reality is Better
Several get-togethers of bloggers who met in the virtual world happened last week, and from all reports a good time ...
- How to Get Unstuck When Writer's Block Strikes
Few things are more important in life and in business than communications that are clear and concise. And, I think ...
- It's Awfully Crowded Out There
Is too much of a good thing a bad thing? The answer to that lies somewhere between black and white, ...
- 10 Tips for Keeping Your Blog Fresh
Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is ...
- Building Relationships and Trust: The Good and the Bad
My friend Valeria recently ran a post here at the that made me think, always a good thing. Called Why ...
- Do You Take Your Own Advice?
We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag ...
- Monetizing Your Online Presence, Chapter 2
Last week, I carried on a conversation that began with Joe announcing he would exchange sponsorship on his podcast for ...
- Are Bloggers Allowed to Make Money?
If you read lots of blogs, you likely have come across several posts that discusses selling blog advertising or exchanging ...
- Are We Hiding Behind a Mask of Anonymity?
Having a fictitious name or writing under a nom de can be fun, and it can be completely honest. And ...
- The Dirty Little Secret about Proposals
In my youth, in the days before we males were rescued and transformed by feminism, it was popular among us ...
- When Will Blogging Become Last Year's Fad?
I can't help but notice a decline in commenting here at the and at the 50 or so blogs I ...
- Does Anyone Care What We Think?
By anyone, I mean customers and clients. The inspiration for this post came months ago when someone here at the ...
- Can Blogging Work as a Marketing Tool?
Yes, it can. My two most recent clients hired because of what they read on my blog and at my ...
- The Art of Blog Marketing
This is a story about building relationships online through blogging and how connecting and sharing is about the art of ...
- When You're Right You Might Also Be Wrong
Social media is becoming a "wow" strategy and blogs a good tactic to meet some client's needs. In addition to ...
- Business Without Trust is Bad Business
Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility ...
- It Starts with a Question
Wouldn't it be cool With that question leading the way, 18-year-old Ben Kaufman founded , named for his two dogs, ...
- Web 2.0 Reality Check
Before we get too excited about Web 2.0 and social media, here's a little reality check that may get us ...
- Do You Know Where Your Influencers Are?
Word of Mouth . Brand . . These are not just words and phrases. These are tactics that might make ...
- Have You Hugged Your Chamber Today?
There are several ways to read that question. To clarify, I speak of your local Chamber of Commerce. I know. ...
- What Can We Learn from People-Watching?
I flew to Dallas this past week, and man, are my arms tired. Well, actually American flew me there and ...
- Word of Mouth Isn't About Tools, It's About You
We talk a lot about Word of Mouth. Usually it is in the context of Web 2.0. Whether you believe ...
- Happiness Is a Pocket Full of Cash... or Maybe Not
The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I ...
- Is Your Growth Focused on Revenues or on Margins?
Good and great companies don't sell price, they sell value. Still, too many businesses approach sales as if it is ...
- Sales and Marketing: Making the Marriage Work
Sometimes I think those of us who run marketing firms or work in a marketing department forget that although we ...
- Who Are Today's Boomer Consumers?
I'm a Baby Boomer. In fact, I'm on the leading edge, having popped into this world in 1946. Although at ...
- Nice Guys Don't Finish Last
For those of you too young to remember or who don't follow baseball, before Yogi Berra, Leo Durocher was known ...
- Growing Our Blogs: What Works & What Doesn't?
Lately, as my readership grows and as I focus more and more on growing that readership, my attention turns to ...
- In Customer Service, Canada Trumps India
My repetitive stress syndrome is becoming so painful that I went entirely ergonomic this week -- keyboard, mouse and mouse ...
- When Good Clients Go Bad
To be honest, in more than 12 years running my own firm, I've only fired two clients. Both because I ...
- It's the Headline, Stupid (Especially When Writing for a Web Audience)
The first thing I learned in Journalism 101 is that the headline is the most important part of any story. ...
- Vista Landed with a Plop... but No Fizz
Where is the fizz, the pizazz, the let's-have-a-party and stand-in-line-groupie-thing, Vista-is-what-it's-all-about Oh, sure, CNET, CNN and newspapers around the globe ...
- Where's the Beef in Blogging?
"We all got along fine before the existence of social media (at least the digital kind), so how is it ...
- Marketers Voted Sexiest Professionals
Now that I have your attention, here's the I just finished reading All Marketers Are by Seth Godin (Portfolio, 2005). ...
- Taking My Muse for a Walk
Our jobs and our businesses make every effort to get inside our heads and eat away whatever common sense we ...
- Consumers Get a Voice at ChoicePoint... or Do They?
Marked the 21st Century by appointing a Consumer Advocate. For a company dealing in privacy and security, this seems a ...
- Ramblings of an Old Dude about Gadgets
The and and the overwhelming attention given to its introduction leads me to Are we becoming less human as we ...
- Give Contemplation A Chance
Recently I found myself in a contemplative mood. Not unsual, as I try to think within myself daily. However, what ...
- Reasons to Believe in Marketing
Foolish you. If you won't listen to "who's he to tell us" guys like me, at least take a hint ...
- Join the 1 Percenters and Risk Success
I don't want to steal thunder from our upcoming initial MarketingProfs Book discussion, to be led by , but I ...
- It's A Brave New World
For now, let's keep sharing. I for one am growing as a human being and as a consultant because of ...
- You Can't Do This Stuff
Dear Martin: I am sure you worked hard and had the best interests of America West foremost in mind, but this ...
- Treat Your Soul to a Rant or a Rave
Rants and raves are good for the soul. They free our spirits. And like my cat Emily, such freedom makes ...
- Welcome to the World of Art: It's Not Science
Some friends and I spent all day and evening in NYC. Mostly we went to visit , but of course ...
- Confused, Stupid and Too Smart...at the Same Time
I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As ...
- Fear Strikes Us Out
In the 1950s, former Boston Red Sox Centerfielder Jimmy Piersall wrote a popular book called Fear Strikes In it, Piersall ...
- Open and Look Inside the Box
"One thing that's somehow bothering me is that it seems we get caught up in our own BS.... I know ...
- Have Some SPAM with Your Ham and Turkey
Whether you choose to or not, you likely will eat more than a little SPAM this holiday According to an ...
- Those Who Do vs. Those Who Don't
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- Where Clients Become Friends, Tread Lightly
Still, marketing is about story telling, and I'll share mine if you share yours. Or is that a bad idea?
- It's About the 'Who' not the 'What'
Since Donald resigned (or was he fired?), I keep thinking about the significance of having a personality that rubs people ...
- Stupid Is As Stupid Does
Not long ago, I wrote a piece called "Stupid Things Corporations Do." But never did I think that stupid could ...
- What Language Does the Internet Speak?
English, of course. But maybe not for From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches ...
- Communicate to an Audience of One
Whatever happened to communicating to an audience of one? It's one of the first concepts that every writer It goes ...
- It Takes a Vision, a Village, and Velocity
Anita Campbell posted an interesting article on her blog, Small Business , two days ago entitled It Takes A Million-Dollar ...
- Email Sabotage: Killing Your Brand Softly
Stop and think before you delete! If you don't, you risk killing your brand and ultimately your In today's marketplace, ...
- Roll Over Beethoven
Only a decade ago, I dreamed of carefree travel and sleeping late once I That was back when I worked ...
- Values Don't Belong on a Shelf
If any of you read my recent comments and posts regarding the Edelman , you discovered my hot I am ...
- It's Scary, But Is It Good Marketing?
Writing about nuclear proliferation on a marketing blog may seem nutty, insulting and demeaning. But in trying to come to ...
- How to Spend a Million Dollars
I am a huge fan of Word of Mouth Marketing (WOM); however, a million bucks is a ton of money. ...
- This Has to Be a Cruel Joke
Just in from Blogs to A six-figure Bloggers are scoring rich paydays by turning their online diaries into books, but ...
- PR Is a Marketing Tool, Isn't It?
In writing the above headline, I couldn't decide if the statement should be declarative, rhetorical or I went with the ...
- Road Trip Brings Both Good and Bad News
I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, ...
- Focus On People, Not Money
The Happiness Quotient is defined and measured based on meeting people's wants, needs and desires, which may or may not ...
- Bikers & Starbucks: Who Would Have Thunk It?
A crowd of motorcycles, from Triumphs to Harleys to Hondas, cool quietly in front of in one of Connecticut's most ...
- Is Starbucks Worth Another Nickel?
The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink ...
- You Can't Fix Stupid
But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile , of ...
- Networking: The Angel Sitting on WOM's Shoulder
Before Jonathan Kranz's wonderful post, WOM Is Not " goes cold here at Marketing Profs Daily , I want to ...
- The Happiness Quotient: What Is It?
I believe, and "The Happiness Quotient" argues, that those managing to the bottom line will not achieve the same results ...
