Toby Bloomberg : MarketingProfs Author

About the Contributor

Toby Bloomberg

Toby Bloomberg
President of Atlanta-based Bloomberg Marketing

Toby is passionate about helping companies create strategies that harness the power of social media communications. She believes that social media marketing can go steps beyond traditional offline/online marketing to create corner grocery store relationships with customers and other stakeholders.

She works with organizations to develop traditional/new social media integrated marketing plans that result in reaching business and marketing goals/objectives. Toby also spends lot of her time on the road speaking to marketers at conferences and company sponsored workshops about the importance of businesses taking an active role in these new conversations.

She made blogs and blogging understandable. Her presentation was fun, informative rich and I'd recommend Toby to anyone interested in getting the scoop on blogging. Lorin R. Robinson, 3M

Toby’s main squeeze blog, Diva Marketing was required reading for several higher ed marketing courses: University of Delaware, Atlanta Art Institute, Bentley College and the University of Missouri-Columbia.

Find Toby Blogging at:
Diva Marketing
Blogger Stories
BlogHer
Business Blog Consultant
The Medical Blog Network
Corante Marketing Network

..and of course Marketing Profs!

She services on the boards of the Atlanta Interactive Marketing Association, American Marketing Association and is a teaching artist for the Alliance Theatre. Toby holds a degree from Emerson College and has performed post-baccalaureate studies at Emory University.

Although she now calls Atlanta home - with her Westie pup Max - Toby is a Yankee from Boston who still loves ice cones with chocolate jimmies.

Contributed by Toby Bloomberg

Hybrid Tactics of Social Media
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What does social media mean to you? I've asked that question to hundreds of people and two words run through ...
Social Media Research: Creating a Human-Centric Lens
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Social media is changing many aspects of business from how we talk to our customers to how we listen to ...
Marketers Want To Play With Your (Social Media) Toys
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Think about None of these cool new social media tools were developed with "us" (marketers) in mind. Blogs, social networks, ...
The New Wonder Demo of Social Media Networking
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What does a consumer goods product - Dove soap, a search engine portal - Yahoo!, "That Girl" Marlo Thomas, an ...
Gotham or Longtail Trust Builds Community
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Recently I've been hearing buzz about... let's called them the Gotham of communities. I don't think I need to name ...
Voices of Chrysler: Voices of Change
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Get Ready For The Next Hundred is the theme of Chrysler's new advertising . Chrysler itself is revving up by ...
The New Brand Experience
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"It's not the car but the people I meet along the journey that I remember," Thomas Frank, creative director at ...
Q&A with Paul Levy: Can Healthcare Embrace a Democratic Form of Communication?
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Paul Levy, President and CEO of Boston's Beth Israel Deaconess Medical Center, and blogger of Running A Hospital is no ...
Blogs Open Doors for Critical Healthcare Conversations
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Here is your challenge. Create a process that involves millions of people worldwide. Then to make things extra interesting throw ...
Relationships Are the New Currency
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Last Sunday I was flipping channels and came across the Frank Capra film Mr. Smith Goes To . You remember ...
A Primer for Building Online Community
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From of the 1980s to , Second and Daily almost 30 years later, people have created valued relationships online. When ...
16 Social Media Networking Ideas for Marketers
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What do get when you do your job well? Not your organization... but ? A raise? A promotion? The employee ...
Social Media: A Spash of Cold Water
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Social Media Is Active Sharing That's Mike Murphy, Chief Revenue Office at definition and it works for me. Mike was ...
The Culture Of Blogs
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Last week the trumpets were blown and bloggers rallied to defend the culture of the media are the only strategies, ...
Is There Something Rotten in CGM Research?
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For marketers, the first step in understanding social is listening in on the conversations that are taking place with our ...