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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Beyond Legacy: The Future of Enterprise Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Stuck with an old-school automation platform? Considering an upgrade—but unclear on the migration path? Discover how new AI-powered marketing automation tools let your marketing move faster. Deliver a better experience for your customers and yourself with AI. Sponsored by Ortto.

  • How to Generate Unlimited Story Ideas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

  • Website Optimization Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Websites

    Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

  • You & AI: Creating Personalized Event Experiences

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

  • Maximize Your Content Investment Through Atomization and Distribution

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

  • Prompt Engineering: Befriending AI Before Its World Domination

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.

  • Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.

  • The State of Marketing and Sales Alignment in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

  • Eight Key SEO Tips for Blog Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results by optimizing your posts.

  • The New Playbook for Measurement: Lessons From Mobile, Where It All Started

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

  • Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

  • Crafting Campaign Narratives Around the B2B Customer's Journey

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

  • Storytelling: Secret Weapon of Entrepreneurs and Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.

  • The Top Marketing Challenges That New SMB Owners Face

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

  • How Marketing Decision-Makers Evaluate Software Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

  • How to Work Smarter on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.