About the Contributor

Contributed by Karl Long

• McKinsey Reports Businesses Loving Web 2.0... Except Blogs

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  Putting People First posted about a survey that strategy consultancy McKinsey just with executives about Web 2.0 technologies. Although they ...

• Corporate Videos 2.0: SecondLife Machinima + YouTube

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  I had heard a week ago from the blog of Shel (of For Immediate fame) that a PR agency called ...

• Why Social Media Is Dangerously Disruptive

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  The most dangerous thing about social media for "big business" is that its influence is barely noticeable on traditional measurement ...

• The Audience Is Dead, but the Show Must Go On

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  Iain at Morrison just picked up on a previous post of mine that was, tongue in cheek, titled "YouTube Bigger ...

• A TV Pilot that Never Aired Goes Viral

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  I love this story and hope I'm not the last person in the world to blog about it, I would ...

• JupiterResearch: Everyone Blogging by 2010

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  Not really, I'm just reading into JupiterResearch claims of all fortune 500 companies will have corporate blogs by the end ...

• YouTube Bigger Than Jesus

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  Not really, I'm just reading into this statement by the Worldwide Chief Creative Officer of one of the world's largest ...

• World Cup Hyperbole

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  Ok, I've been biting my tongue about the world cup and the advertising dollars that seem to be getting flushed ...

• OOBE: Out-of-Box Experience

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  One of the often-overlooked parts of the Customer Lifecycle is the point at which a customer opens the This is ...

• Podcasts about New Marketing

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  Three podcasts to pay attention Managing the is hosted by C.C. Chapman, the Digital Marketing Manager at Babson ...who has ...

• Marketing 2.0: What's In a Name?

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  It's funny, but even though Web 2.0 is argued by many to be meaningless , designed to extract money from ...

• Interactive Marketers: The New Sticks In the Mud?

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  Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the "traditional" Are they ...

• Crappy Camera Work...But Still a Success

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  Is the mecca of broken Macs in Before there were Mac geniuses and genius bars to wait to be noticed ...

• Moving from Mass Market to the Massive Market

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  The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the ...

• Ay, Caramba! It's the Carnival of Marketing!

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  Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, ...

• Vespa's Alternative to Corporate Blogging: Outsource It!

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  Blogging isn't easy. Setting up a blog is easy, but the actual writing requires some effort, not quite as much ...