About the Contributor

Contributed by Susan Ganeshan

• The Next Wave: Social Media Trends to Watch

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers ...

• Use Social Media to Steal Market Share (and More Good Advice for CMOs)

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end ...