About the Contributor

Contributed by Jessica Davis

• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Social Media Marketing

  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy ...

• How to Discover Engaging Content to Share on Social Media

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work ...

• Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular ...

• Eight Tips for Creating a Great LinkedIn Business Page

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination ...