Hilary McCarthy : MarketingProfs Author

About the Contributor

Hilary McCarthy

Hilary McCarthy counsels high-tech clients on branding, positioning and speaking with the media. She has held senior-level marketing and public relations positions at Compuware, CACI Products Company and Polaris Service, now Akibia. She has also worked in television and radio. McCarthy holds a Master of Science Degree in Journalism from Boston University. She can be contacted at hilarymccarthy@yahoo.com.

Contributed by Hilary McCarthy

Why This Article Is Not About You
CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

Perhaps you have experienced it…that dreaded call from your boss (or worse yet, your boss’s boss) standing in the doorway ...
Five Essential Ingredients of a Good Press Release
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.