Contributed by Tanya Candia
- Agile: What Marketers Can Learn From Software Developers
Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take ...
About the Contributor
Tanya Candia
Tanya Candia is president and CEO of international marketing and strategy consulting company Candia Communications LLC. She has more than 25 years of experience with startups (including two IPOs) and established companies.
