Contributed by Tom Bentley

  • The (Marketing) Maven

    CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Career Development

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume ...

  • The (Marketing) Maven

    CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume ...

  • Mark Twain's 10-Sentence Course on Branding and Marketing

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The ...