Contributed by Ayaz Nanji
- The Most Effective Ad Types for Influencing Voters
Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM ...
- B2B Buyers' Favorite Content Types and Channels
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, ...
- Are Marketers Succeeding With Their Personalization Strategies?
Most senior marketers are somewhat or very confident that their company's personalization strategies will create stronger relationships with customers, according ...
- Content Marketing and Social Media Benchmarks for Brands
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent ...
- The Most Popular Times for Using Chat and Dating Apps
The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by ...
- Mobile App Revenue Forecast: Spend Trends Through 2020
Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that ...
- Small Business Owners' Top Marketing Priorities and Challenges in 2016
Nearly half (47%) of small business owners say they personally handle the bulk of their company's marketing efforts, according to ...
- The 25 Most In-Demand Skills on LinkedIn [Infographic]
LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, ...
- How to Improve the Relationship Between Marketing and Sales Teams
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of ...
- The Most Followed, and Talked About, NFL Teams on Twitter
The Carolina Panthers had a breakout year both on the field and on Twitter, according to a recent report from ...
- What Motivates Consumers to Share Videos Made by Brands?
An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with ...
- The Most Active Fortune 500 CEOs on Social Media
Some 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement ...
- What's the Key to Great Customer Service?
What is the most important element of an excellent customer service experience? It's all about speed, according to a recent ...
- Eye-Tracking Study: How Consumers View Display Ads
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and ...
- The Top 50 US Digital Media Properties
Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.
- Do Marketers Hug Their Coworkers and Clients?
It has become more acceptable over the past five years for marketers to greet coworkers they know well with a ...
- How Often (and Why) Consumers Delete Mobile Apps From Their Phones
Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according ...
- Content Marketing Staffing in Enterprises
Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least ...
- The Brand-Agency Relationship: Top Trends and Challenges in 2016
Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work ...
- Valentine's Day Online Search Trends: Most Popular Gifts and Dates
The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and ...
- In What Situations Are Americans Willing to Share Personal Information? [Infographic]
Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, ...
- The Top Email Marketing Challenges of 2016
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a ...
- The Most Influential Products, Brands, and People at CES 2016
Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event?
- How Retail Marketers Are Improving Their Email Campaigns
More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of ...
- Which Industries Use Digital Tools the Most (and Least)?
The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly ...
- 2016 Advertising Rate Increases Forecast for Nearly All Channels
Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by ...
- Is Amazon Better Than Traditional Retailers at Personalization?
Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to ...
- The State of Local-Affiliate Marketing in 2016 [Infographic]
What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? ...
- The Marketing and Advertising Hiring Forecast for 2016
Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the ...
- How Americans Search for Jobs in the Digital Age
One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers ...
- The Top-Rated Marketing Automation Software Platforms
What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
- How Consumers Perceive Native Advertising
Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of ...
- How Much Traffic to Websites Comes From Bots?
Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva ...
- Are Marketers Succeeding With Personalization? [Infographic]
Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are ...
- B2B Buyer Personas: Top Challenges, Tactics, and Uses
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know ...
- B2C Industries That Get the Most Engagement on Social Media
Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
- The Most Repinned Content Types on Pinterest
Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.
- The Disconnect Between Marketing and Creative Teams
Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding ...
- The Most Popular Fashion and Beauty Brands With Teens
Nike is both the most popular clothing brand and the most popular footwear brand with teenagers in the United States, ...
- How Businesses Are Using Events to Reach Customers
Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or ...
- When Do B2B Customers Reach Out to Sales Reps?
Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's ...
- Content Types Men Share Most
Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely ...
- Are Mobile Emails Paying Off for Marketers?
Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better ...
- When Did Retailers Send Their Cyber Monday Emails This Year?
Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber ...
- The State of Marketing Co-Op and MDF Programs in 2015
Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types ...
- Tablet Ownership by Age, Gender, and Income
Some 44% of global online adults age 16-64 say they own a tablet, according to a recent report from GlobalWebIndex. ...
- How Much Do Online Influencers Charge to Post About Brands?
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a ...
- Are SMBs Expecting a Good Holiday Season and 2016?
Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to ...
- How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]
Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according ...
- Data-Driven Marketing: Top Objectives and Challenges
Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ...
- The 50 Most Influential CMOs
Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year ...
- Which Department Should Handle a Company's Social Media Efforts?
Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the ...
- The Top 10 Books Recommended by Fortune 500 CEOs
Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most ...
- How Executives Feel About Tech: Top Opportunities and Fears
Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to ...
- SEO Jobs: Average Salaries, Top Cities, Most Common Titles
Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent ...
- Are B2B Enterprises Successfully Shifting Sales to Online Channels?
Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent ...
- 2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]
For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, ...
- When Consumers Engage With Black Friday Emails and Social Posts
Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between ...
- How B2B Marketers Are Using Digital Video
Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the ...
- The Best Months for Retail Email CTRs, Unsubscribes, and Conversions
Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email ...
- What Do Marketers Do All Day at Work?
Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to ...
- Do Millennials Pay for News Content?
Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, ...
- Are Companies Structured Correctly for Digital Marketing Success? [Infographic]
Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information ...
- The State of Digital Video Advertising
Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from ...
- Instagram Benchmarks and Trends for Marketers
Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions ...
- The 10 Most Memorable Brand Logos
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the ...
- The 10 Most Anticipated Video Games This Holiday Season
Activision’s Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this ...
- Women in the Workplace in 2015: Promotion Trends and Challenges
Women are still underrepresented at every level in major North American corporations, and the disparity is greatest in senior leadership, ...
- How Businesses Discover and Purchase Marketing Technologies
How do marketers discover, research, and evaluate marketing technologies? To find out, Walker Sands Communications surveyed 313 marketers based in ...
- The State of User Experience: What Visitors Expect From Sites
Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
- Mobile Search Success: What High-Ranking Pages Have in Common
What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ ...
- Joy to the Pin: The Huge Volume of Holiday Activity on Pinterest
Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network.
- The 20 Most Popular Survey Software Solutions [Infographic]
SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a ...
- The 15 Most Searched-for Halloween Costumes
The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the ...
- Influencing Buying Decisions: The Disconnect Between Marketers and Consumers
Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one ...
- What People Say on Social Media After Big Life Events
Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?
- Email Deliverability 2015: Are Messages Reaching Inboxes?
Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in ...
- How Dominant Is Amazon.com in E-Commerce?
Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to ...
- UK Business Professionals' Five Biggest Workplace Fears
Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward ...
- Four Ways to Supercharge Your Holiday Email Strategy [Infographic]
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this ...
- Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after ...
- How Popular Are Web Ad Blockers Worldwide?
More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in ...
- The Types of Holiday Promotions Consumers Like Most
Approximately one-third of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according ...
- B2B Marketing Technology: Top Tools, Objectives, and Challenges
Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according ...
- 2015 Email Benchmarks by Industry
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
- The Most Mentioned Television Networks Online
On average, FOX gets the most online mentions per day of any television network, according to a recent report from ...
- Facebook News Feed Benchmarks for Marketers
Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many ...
- How Two Key Factors Affect Email Open Rates
The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to ...
- 2016 Marketing and Advertising Salary Guide
Starting salaries for marketing and advertising roles are expected to rise across the board in 2016, according to a recent ...
- Instagram vs. Twitter: Which Network Is Winning Worldwide?
Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report ...
- How Marketers Are Approaching Multicultural Marketing
Half of US marketers say they have initiatives in place to reach minority populations, such as African-Americans, Hispanics, and Asian-Americans, ...
- The Top-Rated Email Tracking Tools by Marketers
Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 ...
- Holiday Advertising on Facebook: Benchmarks and Trends
The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads ...
- Generation Gap: Online Content Consumption and Age
How do the online content consumption habits of Millennials, Generation Xers, and Baby Boomers differ?
- Mobile Etiquette: When Is It OK to Use a Cellphone in Public?
Most Americans say it is OK to use cellphones on public transportation and while walking on the street, but not ...
- How Common Is Coworker Sabotage?
Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the ...
- The Staggering Scale of What Happens Online in a Minute [Infographic]
How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
- Seven Things That Make Consumers Distrust Brand Websites
Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a ...
- The Most Effective Tactics for Optimizing B2B Landing Pages
B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a ...
- The Top 10 Global E-Commerce Markets [Infographic]
China is the biggest e-commerce market in the world, with an expected $562.7 billion in online sales this year, according ...
