Contributed by Gregory Pollack
- How to Unleash the Power of Brand Repositioning: A Four-Phase Process
Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need ...
- The Power of Brand Repositioning: A Four-Phased Process
So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need ...
- Partnership Brand Marketing—It's About Distribution Channels
Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. ...
- Why You Should Elevate Partnership Brand Marketing to the Strategic Level
The power of partnership brand marketing brings two companies and brands together—each with its own brand equity and its own ...
- Updating the Standard Four Ps of Marketing
Marketers always have to adapt to changing consumer demands, consumer tastes, shifting customer priorities, economic downturns, economic upturns, savvy consumers ...
