Contributed by Trevor Jones
- Managing B2B Customer Data: Who Is a Customer, Anyway?
Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. ...
- Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization
To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on ...
- B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain ...
