Contributed by Ian Lurie
- Expand Your Market and Audience: Use the 'Idea Graph'
Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if ...
About the Contributor
Ian Lurie
Ian Lurie is the founder and CEO of Portent Inc., an Internet marketing agency founded in 1995 that provides digital marketing services, including search, social, and analytics. For the book Web Marketing All-In-One for Dummies (2nd ed.), he wrote sections on SEO, blogging, social media, and Web analytics.
Twitter: @portentint
LinkedIn: Ian Lurie
