Contributed by Ratko Vidakovic
- Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising
The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ...
About the Contributor
Ratko Vidakovic
Ratko Vidakovic is director of marketing at SiteScout, a self-serve ad platform —powered by real-time bidding technology—for brands, marketers, and agencies.
Twitter: @ratkovidakovic
LinkedIn: Ratko Vidakovic
