Contributed by Mark Tanner
- Three Things You Need to Know When Building Your Brand in China
China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a ...
About the Contributor
Mark Tanner
Mark Tanner is the founder of China Skinny, a service helping Western businesses better understand Chinese consumers. He has been in marketing since 1998, in North America, Europe, Australasia and, most recently, China, with a short break in Africa paddling down the Nile.
