Rick Steinbrenner : MarketingProfs Author

About the Contributor

Rick Steinbrenner

Rick Steinbrenner, known as the "global brand guy" (www.globalbrandguy.com), is CMO and principal of Brand Marketing Advisors. A consumer brand and product marketer, he's led and managed leading global brands, including those of General Mills, Kraft, Remington Products, and Black & Decker. He's also managed consumer product businesses as large as $200MM in multiple product categories, from B2C, to B2B, to B2B2C.

Contributed by Rick Steinbrenner

Is Commoditization an Issue for You? Here's What You Can Do About It
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do ...
Do Your New Products Have Real Competitive Advantages?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

How can you make sure your new product programs have the right kinds of competitive advantage? You need to ...
Product Portfolio Management: Are You Working on the Right New Products?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you ...