About the Contributor

Contributed by Kim Ann King

• Experimentation as a Mindset: The Key to a Culture of Optimization

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  To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams ...

• Five Quick Tips for Marketing Automation Success

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  Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.

• Building a Website Testing and Optimization Program: Measurement (Part 3)

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  Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of ...

• Building a Website Testing and Optimization Program: Implementation (Part 2)

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  This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to ...

• Building a Culture of Testing and Optimization: Planning (Part 1)

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  Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, ...