Contributed by Beth McKenna
- How to Tell Your Brand's Story: Four Questions You Must Answer
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we ...
About the Contributor
Beth McKenna
Beth McKenna is vice-president at Cookerly Public Relations. With an extensive background in marketing and particular focus on strategic analysis, planning, and issues management, Beth has experience across multiple industries, from technology and professional services to food & beverage.
