Contributed by Adele Sweetwood
- Creative or Analytical? Marketers Must Now Be Both
As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing ...
- Marketing-IT Alignment Is Possible: Why You Need Your IT Department
As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT ...
- Six Tips for Creating an Analytics-Driven Marketing Culture
These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. ...
