Contributed by Gini Dietrich
- Integrate Social to Inform Product Development and Strategy
Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, ...
About the Contributor
Gini Dietrich
Gini Dietrich is founder and chief executive officer of Arment Dietrich, a Chicago-based integrated marketing communication firm. She is also the founder of Spin Sucks Pro, a professional development site for public relations and marketing professionals, and co-author of Marketing in the Round.
