David S.B. Butler : MarketingProfs Author

About the Contributor

David S.B. Butler

David S.B. Butler, a PhD in applied anthropology, is a full-time professor in the Internet Marketing program at Full Sail University. He also works as an Internet marketing consultant specializing in cultural marketing, consumer behavior analysis, and target market analysis. Dr. Butler is part owner of League Development Inc., an online marketing consulting company.

Contributed by David S.B. Butler

Cultural Targeting: The Key to Online Consumer Receptivity
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to ...