About the Contributor

Contributed by Michelle Eichhorn

• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly Acceptable

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online ...

• Five Tips for Implementing a Successful QR Code Campaign

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. ...