About the Contributor

Contributed by Jim Bergeson

• Doc, What Can You Do for My Marketing Headache? A Data Prescription

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketers can feel overwhelmed by the waves of marketing "solutions" that come at them daily: new digital advertising options, new ...

• How to Measure Those Three Little Words: Return on Investment

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn ...

• Five Ways to Create a Data-Driven Marketing Culture

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn ...