Jason Falls is one of the most widely read and respected voices in the digital marketing and social media industries. His digital strategies have touched a number of the world's most iconic brands including GE Appliances, AT&T, Valvoline, Buffalo Trace, Humana, Rawlings, Maker's Mark, Tempur-Pedic, Fireball Whisky, GM, and more. Jason leads digital and social strategy for Cornett, a full-service ad agency in Lexington, KY. His forthcoming third book on influence and influencer marketing is due from Entrepreneur Press in late 2020/early 2021. He loves the kick-ass state of Kentucky, sports, and bourbon.
There are various types of influencers, and they deliver varying degrees of success to what your business wants from its ...
MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or ...
