Paul Roetzer : MarketingProfs Author

About the Contributor

Paul Roetzer

Paul Roetzer is the founder and CEO of Marketing AI Institute and founder of Ready North (formerly PR 20/20), HubSpot's first partner agency. He's the author of Marketing Artificial Intelligence and the creator of the Marketing AI Conference (MAICON). Paul is focused on making AI approachable and actionable for marketers and business leaders.

Contributed by Paul Roetzer

11 Steps to Build an Internal Marketing Academy
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing ...
The Evolution of Marketing Agencies and Consultancies
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping ...