Contributed by Matthew Grant
- Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics ...
- Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a ...
- We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective ...
- Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim ...
- Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually ...
- The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]
Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on ...
- How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]
Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative ...
- Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim ...
- The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. ...
- Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to ...
- We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]
Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is ...
- Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its ...
- Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger ...
- A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
"All of us want to belong, and all of us really want to make an impact, and some of us... ...
- Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights ...
- Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]
Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss ...
- Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of ...
- To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]
John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To ...
- Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, ...
- The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the ...
- Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]
Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows ...
- Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]
"There will be times when your income is zero and you just might as well plan for that right now," ...
- Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]
Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During ...
- Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]
Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering ...
- People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]
Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're ...
- Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]
This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual ...
- Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]
Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, ...
- Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]
According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do ...
- Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just ...
- How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]
In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" ...
- Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]
Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly ...
- Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]
HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks ...
- Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]
The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will ...
- Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]
Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, ...
- Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]
All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ ...
- Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]
Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a ...
- Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]
The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, ...
- Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]
Getting people to talk about your company in a positive way is far simpler than you think. In the end, ...
- Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow ...
- You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]
"Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. ...
- Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing ...
- A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden ...
- The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]
In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to ...
- The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]
In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children ...
- F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and ...
- F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]
In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and ...
- If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]
In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social ...
- Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]
In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a ...
- Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, ...
- What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]
In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social ...
- Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]
Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, ...
- How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]
There is no question that communities are going to play a bigger and bigger role in the way we all ...
- How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, ...
- How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]
"It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that ...
- No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]
One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good ...
- The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]
What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why ...
- Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast]
"During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. ...
- Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]
Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print ...
- What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]
Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people ...
- Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]
In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers ...
- Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]
"Popular is the last thing smart business people should want to be." At least that's the firmly held belief of ...
- The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So ...
- Marketing Smarts Podcast: Making the Most of the Mobile Moment
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed ...
- Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to ...
- Marketing Smarts Podcast: Are You the Problem?
Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? ...
- Marketing Smarts Podcast: How Useful Is Your Marketing?
We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura ...
- Marketing Smarts Podcast: Mobile Marketing's New Frontier
Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if ...
- Marketing Smarts Podcast: Have You Killed an Innovation Today?
It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, ...
- Marketing Smarts Podcast: How Will This Brand Live and Breathe?
In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, ...
- Marketing Smarts Podcast: Calculating the ROI of Social Media
How can you convince the C-suite of the value of your social media efforts? The key is to translate social ...
- Marketing Smarts: Rhetoric and the Art of Persuasion
"Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's ...
- Marketing Smarts: Saving Non-Profits from Zombie Ideas!
People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session ...
- Marketing Smarts: Why You Need a Marketing Technologist
In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing ...
- Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in ...
- Marketing Smarts: Social Media Monitoring Feeds on Brains
In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at ...
- Marketing Smarts: Unleashing Creativity One Team at a Time
In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the ...
- Marketing Smarts: Hubspot's Mike Volpe on Marketing and Sales
"You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales ...
- Marketing Smarts: Frank Days on Agile Marketing
In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers ...
- Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business
For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of ...
