About the Contributor

Contributed by Jeff Hirsch

• Programmatic Testing Helps You Turn Customers Into Real-Time Creative Focus Groups

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketers who use programmatic testing can effectively create a focus group for every display ad across channels, audiences, and screens.

• Five Fundamentals for Productive Ideation Sessions

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of ...