Contributed by Brent Walker
- Think Landing Page, Not Phone Number [Video]
Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put ...
- Dialogue Writing, Part 2: Where to Start [Video]
The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're ...
- Dialogue Writing, Part 1: Chaos Is Good! [Video]
ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? ...
- Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]
Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to ...
- How to Get Your Creative Approved [Video]
You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You ...
- The Five Rules of Great Radio: Rule 5 [Video]
You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally ...
- The Five Rules of Great Radio: Rule 4 (b) [Video]
If the only thing consistent about your radio spots is that they always sound different, you may have a problem. ...
- The Five Rules of Great Radio: Rule 4 (a) [Video]
You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the ...
- The Five Rules of Great Radio: Rule 3 [Video]
Stories are what language is built around. They make people lean forward and listen. And if you want your marketing ...
- The Five Rules of Great Radio: Rule 2 [Video]
Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, ...
- The Five Rules of Great Radio: Rule 1 [Video]
This article and video are the second in a series that lays out some best-practices not only for radio in ...
- New Ground Rules for Radio in the Age of Social Media [Video]
This article and video are the first in a series that lays out some best-practices not only for radio in ...
