Contributed by Jen Evans
- How Communities Are Changing Marketing (And Four Community-Building Lessons)
Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between ...
- How Digital Customer Behavior Is Changing Brand Management
More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four ...
- Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing
Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer ...
- The Funnel Is Dead, Long Live the Measurable Customer Narrative
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler ...
- Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationships
Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here ...
