Mark Thompson : MarketingProfs Author

About the Contributor

Mark Thompson

Mark Thompson, co-author of Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market and co-author of the bestseller Success Built to Last, is a serial entrepreneur who coaches executives on how to lead growth companies. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University.

Contributed by Mark Thompson

How to Engage, Attract, and Understand Customers
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower ...