About the Contributor

Contributed by Mark Simpson

• Landing Page Optimization Is Not a Strategy, CXO Is

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing ...

• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers ...

• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and ...

• Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well ...