About the Contributor

Contributed by Tom Pick

• The Most Important Element for Increasing Leads and Sales

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing ...

• The Four Essential Phases of Social Media Adoption

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. ...