About the Contributor

Contributed by Ken Gordon

• Social-Media-Phobes: Put Out a Contract on 'Em!

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? ...

• Honor Thy Content: The Five Commandments of Editorial Excellence

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended ...

• Why You Should Run Your Website Like a Magazine

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to ...