Contributed by Dan Hill
- Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Company
Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's ...
About the Contributor
Dan Hill
Dan Hill is the founding president of the research firm Sensory Logic Inc., (www.SensoryLogic.com) and the author of Emotionomics: Leveraging Emotions for Business Success. His latest book is About Face: The Secrets of Emotionally Effective Advertising. Both are available from UK publisher Kogan Page.
