About the Contributor

Contributed by Russell Glass

• Apply Lifetime Value Targeting to Reach Customers Online

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can ...

• The 7 Biggest Misconceptions of Successful B2B Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for ...

• How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers ...

• How to Avoid Online Advertising's $1 Billion Mistake

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly ...